
The challenge
Where westarted.
Challenge
A technical product was hard to explain in a sentence, and sales calls kept starting from zero.
Our approach
How the pixelsconnected.
Simplify the story
One message, three proof points and a plain-language narrative.
Script and design
A tight explainer script with a visual style that fits the brand.
Distribute
A hero film plus cut-downs for sales, social and the website.
Results
What changed.
90 secHero explainer replaces a 20 minute pitch
12Cut-downs from one production
+35%Sales call to demo conversion
Deliverables
What wedelivered.
- Messaging and campaign plan
- Explainer film
- Social cut-downs
- Sales deck refresh
Next case study
Orbit
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