Case study · Marketing + Motion

Spotlight

Making a complex product easier to understand.

Spotlit glass video card on an orange stage
SectorTechnology
PixelsMarketing + Motion
TypeMarketing + Motion
TeamNeuPixels

The challenge

Where westarted.

Challenge

A technical product was hard to explain in a sentence, and sales calls kept starting from zero.

Our approach

How the pixelsconnected.

Simplify the story

One message, three proof points and a plain-language narrative.

Script and design

A tight explainer script with a visual style that fits the brand.

Distribute

A hero film plus cut-downs for sales, social and the website.

Results

What changed.

90 secHero explainer replaces a 20 minute pitch
12Cut-downs from one production
+35%Sales call to demo conversion

Deliverables

What wedelivered.

  • Messaging and campaign plan
  • Explainer film
  • Social cut-downs
  • Sales deck refresh

Next case study

Orbit

All work

Ready to build?

What are youbuilding?

Book a free 15 minute call. Start with what you know and we'll work out the rest together.

Set up a Discovery Call