Case study · Brand + Motion

Pulse

A brand brought to life through motion.

Glass pen tool and play button with flowing light ribbons
SectorConsumer product
PixelsBrand + Motion
TypeBrand + Motion
TeamNeuPixels

The challenge

Where westarted.

Challenge

A new beverage brand had a strong product but a flat launch story. Shelf presence, social and retail screens all looked different.

Our approach

How the pixelsconnected.

Find the idea

A positioning workshop narrowed the brand to one feeling: energy you can see.

Build the identity

A bold identity with a motion-first system, designed to move as well as sit still.

Bring it to life

A launch film and a library of loops for social, retail screens and events.

Results

What changed.

3xSocial video views at launch
40%Faster asset production
1Brand system across every channel

Deliverables

What wedelivered.

  • Brand strategy and positioning
  • Visual identity and guidelines
  • Launch film and social loops
  • Motion toolkit for the in-house team

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