
The challenge
Where westarted.
Challenge
A new beverage brand had a strong product but a flat launch story. Shelf presence, social and retail screens all looked different.
Our approach
How the pixelsconnected.
Find the idea
A positioning workshop narrowed the brand to one feeling: energy you can see.
Build the identity
A bold identity with a motion-first system, designed to move as well as sit still.
Bring it to life
A launch film and a library of loops for social, retail screens and events.
Results
What changed.
3xSocial video views at launch
40%Faster asset production
1Brand system across every channel
Deliverables
What wedelivered.
- Brand strategy and positioning
- Visual identity and guidelines
- Launch film and social loops
- Motion toolkit for the in-house team
Next case study
Launchpad
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