Case study · Marketing + Web + Tech

Lumen

Marketing that learns from its own results.

Green glass analytics chart on a glowing stage
SectorData and analytics
PixelsMarketing + Web + Tech
TypeMarketing + Web + Tech
TeamNeuPixels

The challenge

Where westarted.

Challenge

A data company had traffic but no way to see which content created pipeline, so budget went to guesswork.

Our approach

How the pixelsconnected.

Map the funnel

Audit of content, channels and the path from first visit to demo.

Build the engine

Landing pages, tracking and a reporting dashboard connected end to end.

Improve monthly

A monthly review cycle that moved budget to what worked.

Results

What changed.

2.4xQualified leads in six months
-30%Cost per qualified lead
1Dashboard the whole team uses

Deliverables

What wedelivered.

  • Marketing strategy
  • Landing pages and content hub
  • Analytics and dashboard
  • Monthly optimisation

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